STRATEGY
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Bōte is a rapidly rising lifestyle brand based out of Florida on the precipice of greatness.
Design a campaign to relaunch their new product line, the Hangout Suite, in a way that made a bigger splash.
Skittles is a brand in the candy category known for its chewy candy and its vibrant, wacky personality.
Our ask was to launch the new Sugar-Free Skittles with a 360 campaign (including a package recommendation and a potential name for the sub-brand) without harming the Skittles brand-equity.
Alcea Surrogacy is a female-owned and operated agency that helps build families through third-party reproduction or surrogacy.
Develop a campaign that inspires highly-qualified people with uteruses to apply to become a surrogate through Alcea Surrogacy in a historical decline of surrogates.
COMMUNICATIONS
I created a social media brand style guide as a final project for my graduate course entitled Branding Using Social Media.
We were challenged to find a local brand and build a theme, voice, and overall aesthetic for their social media accounts. Then we created a brand style guide encompassing all of it.
As part of our final assignment in Branding Using Social Media, we created Hub content following the Hero, Hub, Hygiene content strategy.
Here are three examples I created for use on Axum Coffee's social media channels as repeating social media series that could be utilized to create consistency and fill content.
As part of our final assignment in Branding Using Social Media, we created Hub content following the Hero, Hub, Hygiene content strategy.
Here are three examples I created for use on Axum Coffee's social media channels as repeating social media series that could be utilized to create consistency and fill content.
As part of our final assignment in Branding Using Social Media, we created Hub content following the Hero, Hub, Hygiene content strategy.
Here are three examples I created for use on Axum Coffee's social media channels as repeating social media series that could be utilized to create consistency and fill content.
For this assignment, we created a brand identity for the brand we selected for our final project.
I created this brand identity for Axum Coffee after researching the brand extensively from their website to their social media channels and going in to the store. I feel it encompasses the brand as a welcoming, cool, community to be a part of.
